The 'I Pager' campaign is a parody marketing effort by Android, designed to highlight the outdated SMS technology still used by Apple.

 To bring this concept to life, the agency commissioned us to fabricate 55 pagers inspired by the devices commonly used in the '80s and '90s— but with a twist: they had to resemble an Apple product, hence the 'I Pager.'

Using 3D printing, we crafted the devices from scratch, managed the production and printing of the packaging, and even handled the wrapping.

 The result is a pager that looks like it could’ve come straight from an Apple store.